The Windows and Mac apps make working with clients and other suppliers a doddle. “When it comes to creating and preparing documents, Affinity Publisher has become my go-to tool. These include sets of templates, brushes, palettes and the like, with most sets priced at £30 or less. Third-party add-ons are sold via the Affinity website. There are several Affinity features not available from Adobe. It’s not a feature-for-feature match, but there’s not much you can’t do in Affinity just as well, one way or another. In the Printweek Best of British profile of Serif in 2018, Atkin said that the expectation is that most users will already use at least one of the main alternatives, with Adobe Creative Cloud dominating the market.Īssuming you’re familiar with Adobe Creative Cloud apps, there are few surprises in Affinity. According to Serif’s PR manager John Atkin: “Affinity apps are used by some of the world’s biggest names in sectors like automotive, publishing, architecture and movie production.” Target markets are professional designers, but the price is suitable for more casual users too. Serif announced and shipped Affinity Version 2 in October 2022. When was it introduced and what markets is it aimed at? There have been updates since, but the new Version 2 is a major upgrade for all three and introduces an iPad version for Publisher for the first time. Serif introduced the original Affinity Photo in 2014 and Designer in 2015, then Publisher in 2019. If you have all three, the StudioLink feature lets users edit placed graphics by accessing the Photo and Designer tools from within Publisher.

They are analogous to Adobe’s Photoshop, Illustrator and InDesign. Affinity Photo is a bitmap image editor/painter, Designer is for vector design, and Publisher is for layouts. They cover the main functions needed for design for print.

They can be purchased separately, but will share editing tools if used together. Serif’s Affinity Version 2 is a suite of three very low cost but professionally featured graphics programs. Printweek - February/March 2023 Star product: Serif Affinity Version 2Ī fully featured yet very low-cost challenger to Adobe’s Creative Suite – with Pantone swatch libraries.

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